Hugo Hors

  • PROJECT NAME

HYUNDAI KONA


  • ROLE

3D Designer, Animator.


  • CREDITS

Director: Alexander Brown

Agency: Innocean Australia

Producer: thesweetshopfilms

VFX: Heckler

Sound Design: Nylonstudios

In collaboration with Kit Webster Studio and Alexander Brown, I designed the backgrounds and reflections projected on the car. A CGI car was used to test and design all the different reflections and effects used on the spot. Our main tool was Cinema 4D and Redshift, which gave us extremely flexibility to iterate between a broad range of projections. By laying out the different objects in 3d space, we achieved parallax, giving us the impression that the car was actually moving forward.